Contractair to re-brand as ‘Resource Group Flight Crew Services by December 2014’
From 1st December 2014 Contractair will be adopting the brand name ‘Resource Group Flight Crew Services’. This re-brand is to align Contractair within the parent company brand architecture of Resource Group.
Contractair has been owned and operated by Resource Group since 2000 and we have now taken the decision to bring all non-Resource Group branded businesses into the corporate umbrella branding structure.
This approach will enable Resource Group to better project and promote its portfolio of businesses within the market place and allow the synergies within Resource Group businesses to be better reflected within one brand.
The full transition to the new brand name will happen over a period of time. You will notice we have already started the brand transition process with dual branding, using both brands on corporate materials such as letterheads, email campaigns and the website. This will continue to help aid the transition over the course of the next 10 months.
This is a branding change only and it does not affect the legal name so whilst the former brand name of Contractair will no longer be promoted after December 2014, it remains a legal trading entity. All corporate communications will reflect this by referencing ‘Contractair Limited trading as Resource Group.’
There is no need for you to make changes to any of your current contracts, registrations, applications or the way in which you interact with us. There are no changes as a result of this re-brand to the day-to-day operations of the business. Our people will stay the same but they will end up working with different email addresses which will be communicated when this change is implemented.
We look forward to continuing to work with you in what will be a new era for us under the Resource Group brand. If you have any questions regarding the brand change, please get in touch with your usual contact or you can contact the marketing team for more information. firstname.lastname@example.org